1109 E Sherman Ave. Coeur D' Alene, ID 83814
Store Hours
Tuesday-Friday
11:00 - 5:30 PM
Saturday
12:00 - 4:00
Sunday & Monday
Closed
Ego Soap Company handcrafts every bar of soap using the cold process method, which is the most natural process and has been used for hundreds of years. What makes Ego's soap unique is their proprietary blend of premium quality organic and natural plant oils, fragrances and essential oils mixed with water and lye, which creates saponification. Their soaps are “Super Fattened,” leaving unprocessed oils in the soap, which add powerful natural moisturizing benefits and nourishment. They use natural clays, exfoliates, and pigments to add color and texture to their soap. This process creates a hard, moisturizing, cleansing bar of soap with a rich and creamy lather.
Each bar is crafted, cut, stamped, and packaged one at a time, ensuring you are receiving a true fresh artisan bar of soap. Ego's powerful scents were created to provide purpose and an experience, to improve performance and increase self-confidence allowing you to foster your masculinity and Embrace Your Ego!
All of Ego Soap Companies soaps are rich in vitamins A, B, C, D, and E as well as fatty and amino acids and minerals.Ingredients: Avocado Oil, Coconut Oil, Sunflower Oil, Palm Oil, Olive Oil, Spearmint Essential Oil, Lye, Water, Sodium Lactate, and Natural Colorant
Energy: A strong minty scent using essential oils will arouse your senses and energize your body! Their formulation of natural oils, infused with spearmint essential oil will reenergize and moisturize the skin. This soap has natural antibacterial, antifungal, and antiviral properties. Spearmint essential oil along with the natural plant oils is thought to help with several skin issues and reduce infections. Customers claim this soap has greatly helped their skin issues such as dry skin and psoriasis.
Freedom: A strong minty and musky masculine scent that will stimulate your skin and help you relieve some stress! Their formulation of natural oils, infused with natural peppermint essential oil and paraben and phthalate free fragrance will cool and moisturize the skin. This soap is thought to have a calming effect on the body, which can help relieve sore muscles and stress. This soap can nourish dull skin and improve the texture of oily or greasy skin. Customers with eczema have found this bar to be very helpful!
Fortitude: A fresh, masculine scent that will leave you feeling full of courage and ready to tackle any adversity thrown your way. Their formulation of natural oils, infused with natural sea clay and paraben and phthalate free fragrance, has high levels of magnesium, potassium, sulfate, and calcium, making it great for your skin! This soap is ideal for oily skin and is also thought to remove acne-causing toxins from the skin. The sea clay gives this soap a very mild exfoliating property.
Grind: A sweet and citrusy scent with tones of the ocean, sandalwood, and musk, which has universal appeal and will ensure you leave an impression on that special person in your life! Ego Soap Company's formulation of natural oils infused with activated charcoal and paraben free and phthalate fragrance oil will moisturize and nourish the skin. Provides benefits for all skin types and is known to reduce acne and protect from toxins. This soap is thought to clear skin blemishes and reduce premature aging skin.
Raw: An all natural, scent and clay-free soap that will leave you feeling clean and moisturized. This bar was formulated for super sensitive skin and has a rich creamy lather.
Prestige: A brisk and fresh, yet simple and very masculine scent will leave you feeling sharp and strong.
Chad and Natalie Holaday
Store owners
At Holaday & Co "Every day is a Holaday with us." While the world is full of people in need year-round, no time is that more apparent than during the holiday season. For every smiling family curled up around a warm fireplace and a pile of presents under the tree, there are others who have no fire, no gifts, and sometimes, even no family, love, or home at all. It is our mission to spread LOVE and celebrate each life by donating a percentage of sales to a charitable organization within our community every holiday season.
About Us:
Chad and I have known each other almost our entire lives. We first met one another in elementary school, we held hands through middle school, and we dated for a couple of years in high school. Even through the months and years that we weren't dating, we were the best of friends. After high school, we went along our own paths to see where life would take us. Like a good old country love song, four years later we found our paths crossing again... we found ourselves reconnected and our relationship rekindled, the spark was still the same. After dating for ten more years, we said “I do”, in 2014. Through the years, we have endured a lot together; the death of a sibling, loss of jobs during the recession, moving, and family struggles. Through the peaks and valleys that we have endured together, one thing remained that same, our friendship and unconditional love! It is truly something so beautiful to reflect on what we have been through, and to see that we have carried friendship and unconditional love since we were just young children, to where we are now as married business owners/partners.
Our business partnership began in 2016 when we started Ego Soap Company, a men’s grooming line. Our mission had never been to just make soap, but rather, we were on a mission to find natural ingredients and formulas that would aid and treat common skin conditions. Reading through our customers stories and testimonies saying that our soaps and oils have enriched their lives by changing and healing their skin conditions (such as eczema, rosacea, psoriasis, and acne) is truly the answer to why we work so incredibly hard to build and offer the best line we can! It is such an honor to bring those solutions to so many! Shortly after launching Ego Soap Company, we added hand poured candles to our catalog. They were instantly a huge hit and customers were asking for more, but the men’s line limited us. With these two passions becoming more and more fruitful, a new vision sparked! We began dreaming up the opening of a local bath, body, and beauty store. Our focus was to offer brands that are clean, highly effective, and not found anywhere locally to our community. After years of planning, dreaming, and research, this is where you can find us today. In a sweet little shop on Sherman, called Holaday & Co.
Our Why:
We live in an age where consumers are becoming more aware of what is in the foods we ingest and products we apply to our body. Skin is the largest organ of the body and absorbs everything, so it’s important to understand what we are feeding our skin.
While organic food has been a trend for many years, more recently beauty customers are being compelled to use products labeled natural and organic, which is understandable. Mankind has created enough harmful chemicals to scare us all. However, just because an ingredient is natural or organic doesn’t guarantee a benefit for your skin. Surprisingly enough, there are a lot of natural and organic ingredients that are actually detrimental to our skin’s overall health. In addition, there are many cosmetic companies selling products with ingredients that either aren’t legitimately natural or contain natural ingredients that can be problematic for skin. This can prove to be a challenge for the customer as well as a business owner. Even the most dedicated to “clean beauty” are at risk of being deceived.
The beauty industry in the United States is one of the least regulated consumer categories. Europe has banned over 1300+ cosmetic ingredients while the United States has only banned 30. It is legal in the U.S. for companies to use chemicals known to be harmful and/or ingredients that have never been evaluated for safety. The FDA doesn’t consider it misbranding for companies to label products as “natural,” even if they contain toxins like coal, tar, asbestos, and the list goes on.
Because of this low standard for health and safety, the responsibility to filter out the “good” from the “bad” falls on the individual. Just because a product is or isn’t organic doesn’t determine its negative or positive effect on the body or environment, so it would be inappropriate to say that only natural and organic ingredients are the “best” or furthermore, the only option for your skin. While there are many ingredients natural and manmade that are not ideal for skin, there are also a large range that are exceptional.
It can be overwhelming to shop when the rules seem very unclear. Even as a business owner with first hand experience making and buying products, I have run into challenges with companies who claim to be “clean” which we’ve had to later phase out of our store because they just didn’t meet our standard of safe and healthy. When there are so many terms of classification (natural, organic, synthetic-free, plant-based, cruelty-free, vegan, artificial, manmade), it is better instead to focus on which ingredients are in each product. And most important of all, know thyself i.e. be aware of your own sensitivities.
1109 E Sherman Ave. Coeur D' Alene, ID 83814
Store Hours
Tuesday-Friday
11:00 - 5:30 PM
Saturday
12:00 - 4:00
Sunday & Monday
Closed