1109 E Sherman Ave. Coeur D' Alene, ID 83814
11:00 - 5:30 PM
12:00 - 4:00
Sunday & Monday
Stay sterling. Specially formulated for grey and white strands, our illuminating shampoo undoes dullness and yellow tones, revealing softer, brighter, perpetually vibrant hair.
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
- Gently cleanses without drying
- Corrects and eliminates yellow tones
- Restores elasticity to aging hair
- Blend of Blue and Silver Pigments (white in color...not a blue shampoo): Brightens gray and silver hair, eliminates yellow tones, and prevents discoloration.
- European Silver Fir Extract: Intensely hydrates to protect against pollution and free-radical damage for more youthful-looking hair.
- Oribe Signature Complex: Defends hair from environmental elements, oxidative stress, photoaging, and the deterioration of natural keratin.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: Stay sterling with this illuminating, age-defying shampoo that is designed for gray and white hair and undoes dullness and yellow tones. The antioxidant-rich formula defends against environmental damage, improves elasticity, and strengthens to reveal softer, brighter, more vibrant hair.
All Oribe products are dermatologist tested and formulated with safe, high-quality, innovative ingredients. They are also PETA approved, UV protective, and color- and keratin-treatment safe.
Fragrance Description: Created in collaboration with one of the oldest French Fragrance houses, Oribe’s signature scent, Côte d’Azur, features sun-drenched notes of Calabrian bergamot, white butterfly jasmine, and sandalwood—embodying the glamour and heat of the legendary destination.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Sodium Lauroyl Sarcosinate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Dimethicone, Propylene Glycol, Acrylates Crosspolymer-4, Polyglyceryl-3 Laurate, Glycerin, Pentylene Glycol, Propanediol, Parfum/Fragrance, Palmitamidopropyltrimonium Chloride, Amodimethicone, Coconut Acid, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Divinyldimethicone/Dimethicone Copolymer, Sodium Isethionate, Glycol Distearate, Glycol Stearate, Ethylhexylglycerin, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Panthenol, Laureth-23, Laureth-4, Polyquaternium-7, Sorbitol, Tin Oxide, Cetrimonium Chloride, Trideceth-15, Trideceth-3, Sodium Benzoate, Sunflower Seed Oil Glycereth-8 Esters, Coconut Oil Glycereth-8 Esters, Citric Acid, Quaternium-95, Silicone Quaternium-22, Phenoxyethanol, C12-13 Pareth-23, C12-13 Pareth-3, Salicylic Acid, Steareth-4, Dipropylene Glycol, Polyglyceryl-3 Caprate, Butylene Glycol, Helianthus Annuus (Sunflower) Seed Oil, Alcohol, Cocamidopropyl Betaine, Acetic Acid, Lavandula Angustifolia (Lavender) Flower Extract, Malva Sylvestris (Mallow) Flower Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Phytic Acid, Leontopodium Alpinum Extract, Oryza Sativa (Rice) Extract, Abies Pectinata Leaf Extract, Amber Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Gluconolactone, Potassium Sorbate, Citrulline, Rhodiola Rosea Root Extract, Caesalpinia Spinosa Gum, Litchi Chinensis Pericarp Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Phosphate, Lecithin, Calcium Gluconate, Lepidium Sativum Sprout Extract, Decyl Glucoside, Sodium Hydroxide, Sorbeth-230 Tetraoleate, Sorbitan Laurate, Limonene, Hexyl Cinnamal, Linalool, CI 77019 (Mica), CI 77891 (Titanium Dioxide), CI 77499 (Iron Oxides).
Chad and Natalie Holaday
Chad and I have known each other almost our entire lives. We first met one another in elementary school, we held hands through middle school, and we dated for a couple of years in high school. Even through the months and years that we weren't dating, we were the best of friends. After high school, we went along our own paths to see where life would take us. Like a good old country love song, four years later we found our paths crossing again... we found ourselves reconnected and our relationship rekindled, the spark was still the same. After dating for ten more years, we said “I do”, in 2014. Through the years, we have endured a lot together; the death of a sibling, loss of jobs during the recession, moving, and family struggles. Through the peaks and valleys that we have endured together, one thing remained that same, our friendship and unconditional love! It is truly something so beautiful to reflect on what we have been through, and to see that we have carried friendship and unconditional love since we were just young children, to where we are now as married business owners/partners.
Our business partnership began in 2016 when we started Ego Soap Company, a men’s grooming line. Our mission had never been to just make soap, but rather, we were on a mission to find natural ingredients and formulas that would aid and treat common skin conditions. Reading through our customers stories and testimonies saying that our soaps and oils have enriched their lives by changing and healing their skin conditions (such as eczema, rosacea, psoriasis, and acne) is truly the answer to why we work so incredibly hard to build and offer the best line we can! It is such an honor to bring those solutions to so many! Shortly after launching Ego Soap Company, we added hand poured candles to our catalog. They were instantly a huge hit and customers were asking for more, but the men’s line limited us. With these two passions becoming more and more fruitful, a new vision sparked! We began dreaming up the opening of a local bath, body, and beauty store. Our focus was to offer brands that are clean, highly effective, and not found anywhere locally to our community. After years of planning, dreaming, and research, this is where you can find us today. In a sweet little shop on Sherman, called Holaday & Co.
We live in an age where consumers are becoming more aware of what is in the foods we ingest and products we apply to our body. Skin is the largest organ of the body and absorbs everything, so it’s important to understand what we are feeding our skin.
While organic food has been a trend for many years, more recently beauty customers are being compelled to use products labeled natural and organic, which is understandable. Mankind has created enough harmful chemicals to scare us all. However, just because an ingredient is natural or organic doesn’t guarantee a benefit for your skin. Surprisingly enough, there are a lot of natural and organic ingredients that are actually detrimental to our skin’s overall health. In addition, there are many cosmetic companies selling products with ingredients that either aren’t legitimately natural or contain natural ingredients that can be problematic for skin. This can prove to be a challenge for the customer as well as a business owner. Even the most dedicated to “clean beauty” are at risk of being deceived.
The beauty industry in the United States is one of the least regulated consumer categories. Europe has banned over 1300+ cosmetic ingredients while the United States has only banned 30. It is legal in the U.S. for companies to use chemicals known to be harmful and/or ingredients that have never been evaluated for safety. The FDA doesn’t consider it misbranding for companies to label products as “natural,” even if they contain toxins like coal, tar, asbestos, and the list goes on.
Because of this low standard for health and safety, the responsibility to filter out the “good” from the “bad” falls on the individual. Just because a product is or isn’t organic doesn’t determine its negative or positive effect on the body or environment, so it would be inappropriate to say that only natural and organic ingredients are the “best” or furthermore, the only option for your skin. While there are many ingredients natural and manmade that are not ideal for skin, there are also a large range that are exceptional.
It can be overwhelming to shop when the rules seem very unclear. Even as a business owner with first hand experience making and buying products, I have run into challenges with companies who claim to be “clean” which we’ve had to later phase out of our store because they just didn’t meet our standard of safe and healthy. When there are so many terms of classification (natural, organic, synthetic-free, plant-based, cruelty-free, vegan, artificial, manmade), it is better instead to focus on which ingredients are in each product. And most important of all, know thyself i.e. be aware of your own sensitivities.
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